A reflection of self, shaped by intention.
The Narcissus (Nari) Collection is one of the pillars of I.MK—marking the brand’s genesis, both in spirit and form. Inspired by the Greek myth of Narcissus, the collection draws from the story of a beautiful young man who, upon seeing his reflection for the first time, becomes so captivated that he cannot look away. Often misread as a tale of vanity, the myth is more deeply rooted in the tragedy of self-recognition—the power and danger of truly seeing oneself. That tension—the pull between surface and depth, ego and awareness—is where I.MK finds its reflection. This collection explores how identity, duality, and self-awareness can be embodied through design. “Nari” is a softened, stylized interpretation of Narcissus: fluid, approachable, and quietly bold.
Each piece features the mirrored Double EE logo: two opposing E’s that face inward but never touch—a symbol of coexistence, perspective, and recognition. The Double EE is one of I.MK’s core visual signatures. It originates from the double 'e' in the name McKeever, split into two bold capital E’s: one upright, the other mirrored, facing inward with a space between.
What began as a simple typographic twist became a layered symbol of reflection, duality, and coexistence. The E’s represent opposing forces that meet without blending, unified by intention rather than sameness. At its core, the Double EE is about mutual recognition: everyone seeing everyone. Whether stitched, painted, or appliquéd, the mark turns each piece into a mirror—asking both the wearer and the world to look again.
This is not fast fashion. It is a slow unveiling. Every item is sourced, cut, painted, or constructed with care—turning regular concepts into personal artifacts. Whether you wear it loudly or intimately, the Narcissus (Nari) Collection invites you to see yourself, and be seen, on your own terms.